The NH High Tech Council (Council) debuted a new video exhibit at the Manchester–Boston Regional Airport highlighting efforts that make New Hampshire a great state in which to live and do business. Spearheaded by the Council, other groups initially taking part in the project were the NH Department of Resources and Economic Development (DRED), Stay Work Play NH, and the University of New Hampshire (UNH). The video runs continually and greets travelers and visitors as they exit the terminal, providing snapshots regarding New Hampshire’s economy, tech sector, commitment to research, and quality of life in an eye-catching video format.
The project was conceived by members of the Council’s board of directors who understood the airport location as a prime opportunity to grab the attention of visitors to the area. The Council also has a display in the airport for its Product of the Year award. Matt Cookson, executive director of the Council, whose communications firm, Cookson Strategies, produced the video said, “We knew that a unique format like a video with key messaging about our state would catch people’s attention and demonstrate the value proposition the state offers to launch, relocate and grow a business. The airport staff was extremely supportive of this effort to create a welcoming message to the millions of people that fly in and out on Manchester every year.”
Jeff Rose, commissioner of DRED, was quick to sign on. “With our focus on recruiting new businesses to the state and ensuring that their workforce needs are met we are open to finding innovative ways to reach new audiences,” said Rose. “We consider ourselves champions of the economic opportunities within New Hampshire and this video is a creative way to highlight some of the state’s advantages.”
For its contribution to the video, Stay Work Play NH answers the question “What makes NH a great place to live and work?” pointing to quality of life statistics such as lowest poverty rate, and number one rankings in child and family well-being and most livable state. UNH highlights its support of the high tech sector in NH through research and programs such as the Emerging Technology Center, the Flow Physics Facility and the Technology Transfer Center.
The five-minute video starting running in the airport on August 26 and will be updated annually. The display is located on the first floor of the airport to the right of the main entrance. The effort was underwritten by Dyn, Fairpoint Communications, Image 4 Productions, and Nanocomp Technologies.
About the Council: The NH High Tech Council engages, connects, and supports member companies throughout New Hampshire. As the largest member-driven technology association in the state, the Council supports research, innovation, and economic and workforce development efforts that have helped New Hampshire become a national leader in entrepreneurship and business.